There’s a reason my inbox is full of tempting content from the brands I like.
Email is still the place to be if you want to deliver effective marketing to your clients that gets results.
The problem is, there is actually quite a lot to do to get it right, from managing lists to creating regular, great content, and tracking performance.
Here are a few things we do, that you can “tick off” to ensure you are doing some of the vital basics.
🌟Grow list
Sounds obvious, right? But what system do you have in place to ensure you are collecting the marketing data of your clients? At Trebbly we have a ready-made system to capture the data of customers in an engaging way. But there are other ways too.
🌟 Make friends with the list
It’s crucial to ‘warm’ the list. At Trebbly, we use loyalty. It’s a sure-fire way of building relationships with customers who are invested in receiving communication from you. OUTCOME: The most valuable database you can have.
🌟 Talk, often
Here’s the thing. Try to send at least two emails per month. Stay top of mind with useful content and take advantage of this opportunity to make sales in-between appointments and drive additional bums on seats.