There’s a reason my inbox is full of tempting content from the brands I like.
Email is still the place to be if you want to deliver effective marketing to your clients that gets results.
The problem is, there is actually quite a lot to do to get it right, from managing lists to creating regular, great content, and tracking performance.
Here are a few things we do, that you can “tick off” to ensure you are doing some of the vital basics.
Sounds obvious, right? But what system do you have in place to ensure you are collecting the marketing data of your clients? At Trebbly we have a ready-made system to capture the data of customers in an engaging way. But there are other ways too.
🌟 Make friends with the list
It’s crucial to ‘warm’ the list. At Trebbly, we use loyalty. It’s a sure-fire way of building relationships with customers who are invested in receiving communication from you. OUTCOME: The most valuable database you can have.
🌟 Talk, often
Here’s the thing. Try to send at least two emails per month. Stay top of mind with useful content and take advantage of this opportunity to make sales in-between appointments and drive additional bums on seats.